The new digital media world splits between applications where the screen essentially replaces a billboard or poster . . . and applications where real TV is required. The former is "digital signage." The latter is a private TV network. TAP.tv builds and runs private TV networks.

TAP.tv elected not to join the robust ranks of digital signage companies. These technologies are often no more than a VGA connection to a dedicated monitor showing a Windows media player. In contrast, TAP.tv modulates an actual TV signal, does not require dedicated screens, and easily co-exists in an environment with cable, satellite, or broadcast TV.

Alone among digital media providers, TAP delivers a completely customizable actual TV network. For the higher value commercial enterprises, nothing less does the job...