THE TAP.TV ADVANTAGE

The Right Venues
TAP.tv is focused on reaching your target audience in venues where TV is an integral part of the experience. That means higher dwell time, heightened attention levels and an assurance that your ads will be seen.

The Right Content
Your ads will be consumed in direct proportion to the quality of the content in which they appear. TAP.tv has licensed a broad range of video content and dynamic data feeds to create multiple, distinct content channels. These channels achieve on-premise ratings that far eclipse traditional broadcast channels.

The Right Technology
Deft use of internet content distribution and proprietary video technology enables TAP.tv to over-deliver on the requirements of today's advertiser:

"Real" TV Ads: TAP.tv is more than "digital signage". TAP.tv technology delivers an actual TV signal through our network. This means that TAP advertisers can use the same commercials they use on conventional television. No need to compromise on creative quality.

Targeting: Advertising on TAP.tv is targetable right down to the individual venue. This allows targeting by geography, demographics and venue type. Expert scheduling systems also enable ad placement triggered by specific content such as news stories, sports results and weather forecasts.

Compliance: The ability of participating venues to run their own ads on TAP.tv is the best leverage to assure compliance. The proof is in the numbers: to-date, TAP.tv accounts for nearly 30% of all screen time in our venues.

Accountability: The TAP.tv system provides a complete, automated accounting of all content and advertising that runs in every venue in our network. The TAP.tv Pilot delivers census reporting of all broadcast, satellite and TAP.tv activity, providing a complete view of content and ad exposure by the minute.

Stickiness: TAP.tv technology is embedded into the operational and marketing systems of our venue partners. We help the venue control all their video assets and we provide the tools to create the ads that run on the content we provide. For the advertiser, this all translates to "stickiness" and staying power.